Frequently Asked Questions
Find answers to common questions about Tidyr.
What is Tidyr?
Tidyr is a business data unification platform that automatically matches and reconciles your CRM, finance, and operations data into a clean intelligence layer. It gives CEOs and operators trustworthy, AI-ready insights without needing a data team.
What problem does Tidyr solve?
Most businesses have data scattered across multiple systems that don't talk to each other. This means simple questions like 'What's our actual revenue by customer segment?' take hours of spreadsheet work. Tidyr unifies your data so AI can finally answer real business questions.
Which tools does Tidyr integrate with?
Tidyr connects with 100+ data sources including HubSpot, Xero, Stripe, QuickBooks, Salesforce, Intercom, and many more. We support CRM, finance, billing, and product analytics tools with pre-built integrations.
How does the AI matching work?
Our AI analyzes records across your connected systems and identifies potential matches (like 'Acme Corp' in HubSpot and 'Acme Corporation' in Xero). It shows you match confidence scores and lets you confirm, suppress, or assign matches with a single click.
Do I need a data team or engineers?
No. Tidyr is designed for CEOs and operators, not data engineers. Connect your tools in minutes with our pre-built integrations, and our AI guides you through the matching process. No code required.
Is my business data secure?
Absolutely. Every customer gets a dedicated cloud project with their own encryption keys (CMEK), hosted on Google Cloud and region-pinned to our UK or US cell. Data is encrypted with TLS 1.3 in transit and AES-256 at rest, and we never share it with third parties. See our Security page for full details.
How much does Tidyr cost?
Basic starts from $2,500/mo and Core from $5,000/mo, both in your own cloud project with an AI usage allowance included. Core adds unlimited sources, AI agents and a scoped onboarding package. Enterprise plans with advanced security, compliance, and infrastructure options are available — contact us.
How long does setup take?
Most users connect their first data sources within minutes. The AI matching process depends on your data volume, but typically you'll have clean, unified data within a few hours of starting.
What kind of insights can I get?
Once your data is unified, you get clean dashboards, automated reports, and an AI assistant that can answer questions like 'What's driving revenue this month?' or 'Which customers are at risk of churning?' — with trustworthy, reconciled data.
What about data residency and sovereignty?
We offer three infrastructure tiers. Standard (Tier 1) is fully managed US cloud. Client-Managed (Tier 2) lets you bring your own warehouse. Full Sovereignty (Tier 3) uses non-US infrastructure only, eliminating US Cloud Act exposure. Tiers 2 and 3 are available on Enterprise plans.
Still have questions? Contact us